Steal the
formula.
Not the video.
Hookline decodes reels that worked, turns each one into a template, and builds yours from your own clips. One reel by chat, or a hundred from a spreadsheet.
- Hook
- queue · 1.1s
- Average shot
- 1.4s
- Cuts on the beat
- 10 / 12
- Product first seen
- 3.2s
- Ask
- text only
Works for food businesses because the queue is proof before a word is said. Process shots build value before the price.
Find it. Decode it.
Run it. Learn.
- 01
Find
Paste a link or upload a reel that worked, yours or anyone’s.
- 02
Decode
Frame by frame: hook, beats, pacing, text, music, and why it fits that business.
- 03
Template
The formula becomes a template with slots for your clips, lines and brand.
- 04
Run
One reel by chat, or a hundred from a sheet. Edit any of them on the timeline.
- 05
Learn
See which versions held attention. The next batch starts from the winner.
It watches
every frame.
Not just the transcript. Shots, faces, products, on-screen text, cut rhythm, music beats and pacing. Then it tells you why that mix works for that kind of business.
- 00:00.0HOOK · QUEUE
- 00:01.1FACE
- 00:02.4PROCESS
- 00:03.2PRODUCT
- 00:04.6CUT · BEAT
- 00:06.0TEXT
- 00:08.3PAYOFF
- 00:11.0REACTION
- 00:14.2PROOF
- 00:17.0ASK
One studio.
Five ways in.
Ask the agent, edit by hand, start from a template, run a batch from a sheet, then learn what won. Everything works on the same project.
Describe it. The agent edits.
Chat with an agent that controls the whole timeline: cuts, captions, B-roll, music, versions.
- Plans before it cuts, so you see what it will change
- Every step lands on the timeline and can be undone
- Knows the formula it is following
Built for whoever
makes the reels.
Post what’s working in your niche, every week.
- Decode this week’s best performers
- Rebuild them with your own clips
- Five versions from one recording
One winning formula, every client.
- Templates with a brand kit per client
- Batch renders for whole campaigns
- Share drafts for approval [ROADMAP]
Your catalogue, as reels.
- Products, listings or menus in, videos out
- Festival and offer variants in minutes
- Hindi and regional versions [ROADMAP]
Ask once.
Get five.
“Five Diwali versions. One in Hindi, one cut for Stories, keep the price card.”
- Diwali · EnglishDiwali mithai, baked fresh
- Diwali · Hindiइस दिवाली, ताज़ा
- Stories cutPre-order closes Friday
- Founder-ledWhy I bake at 4 a.m.
- Offer-firstGift boxes ₹[PRICE]
No upload. No render queue. Your GPU.
Real-time preview
Effects, captions and B-roll composite on your graphics card. Scrubbing is instant.
Hardware decode
4K and HEVC phone footage opens in seconds, with no transcoding wait.
Footage stays yours
Clips live in your browser’s private storage while you edit. Bulk renders run in the cloud only when you ask.
Pricing
Asked a lot
Isn’t this copying other people’s reels?
No. Hookline borrows structure: pacing, beat order, hook type. Never footage, music or words. Your reel is built only from your own material.
Do I need to know editing, or code?
Neither. Chat is enough. The timeline, templates, code and API are there when you want more control.
Can I decode a reel without a link?
Yes. Upload the video file or a screen recording. Links are a shortcut, not a requirement.
How is this different from a template marketplace?
Templates there are designed to look good. Hookline templates start from reels that already performed, and they come with the reasons why.
Which browsers?
[CONFIRM — Chrome and Edge on desktop first.]